MTV and the Decline of Music, Part II
“You Better Run”, Pat Benatar, 1981
The second song ever aired on MTV was “You Better Run”. Pat Benatar had already established herself as a powerhouse. She had released the albums In “The Heat of the Night”, and “Crimes of Passion” that had sold millions of copies and had been awarded a number of Grammy’s and the American Music Awards. Pretty safe choice for song number 2 really...
A Toronto based company called CHUM Ltd. launched the Canadian equivalent to MTV, ‘ Much Music’ in 1984, noting the success of MTV in the United States, and wanting a piece of the action. The CRTC, which is the governing legal body in Canada, prevented MTV from either bringing its U.S. channel directly into Canada or setting up a home-grown competitor. As a result, MTV was initially content to sell Canadian rights to its programming for rebroadcast on Much Music. Before this happened we had really only seen MTV in bars on satellite. Not really thinking about whether it was legal or not.